|Hey, quick question. That little girl, from your video. Oh my God, she is so cute. Do you think you could talk to her and let her do an ad for me?|
|— Bobby Newport|
Bobby Newport, a member of Pawnee's influential Newport family, has entered into the race for City Council and is immediately way ahead of Leslie Knope in the polls, despite his complete lack of experience or interest in politics. Meanwhile, Andy Dwyer, who has health insurance for the first time, meets with Dr. Harris about a possible concussion, but learns he has acquired numerous ailments and injuries over the years and spends the day with April Ludgate visiting specialists at the hospital. Chris Traeger asks for Ron Swanson's help in delivering bad budget news, which the anti-government Ron is happy to do, but he is uncomfortable when Chris asks him out to lunch afterwards.
Since Bobby refuses to have a debate with Leslie, Ben Wyatt decides that she should air a negative campaign ad on television during the halftime of the highly rated Pawnee vs. Eagleton high school basketball game. Leslie is uneasy about it as she always dreamed of running a clean campaign, but Ben says that pointing out Bobby's obvious flaws is the only way to help her poll numbers. Leslie decides to make a positive ad about herself while Ben makes the negative ad, letting the Parks Department decide which one to air; they all vote on Ben's very effective attack ad. Ron continues to avoid Chris' overtures of friendship, and Donna Meagle guesses that Chris misses Ben, who was his closest friend at city hall and was always the one to deliver bad news. To solve the problem, Ron introduces Chris to Kyle, but Chris reveals he was not looking for a friend: he was scouting Ron to see if he would be a good replacement for Ben's old job as Assistant City Manager.
Ben is about to deliver the ad to the television station but Leslie tackles him; they ultimately miss the window to air the spot. Leslie apologizes but says she cannot forsake her morals, so the two work together to make a more effective positive ad for Leslie which they post on YouTube. The ad is well received and garners the attention of Bobby, who asks Leslie to drop out of the race and throws a whiny tantrum when she refuses. Meanwhile, Andy is shocked that his co-pay is $500 because of all the doctors that he visited. He and April flee without paying, but Andy immediately runs into an ambulance parked outside.
Leslie: He is attractive, and charming, and his family employs half the town. But, so what? I am a lifelong government bureaucrat who's well versed in the issues. And those are the kind of sexy qualifications that win elections.
Bobby Newport: Do you want me to sign that to Ms. Lope or just Nesnie?
April: Hey, Ann, are you still a nurse or did they fire you because you slept with all the doctors?
April: Are you the kind of doctor who gets hooked on his own drugs? I bet you are.
Andy: I hit my head, or brain helmet.
Bobby Newport: I'm here with my Persian greyhound Raclette, who was given to me by my friend, the pretender to the throne of Alsace-Lorraine
Ann: Oh my God, this magic marker smells like cherries.
Chris: Thank you, John, for coming in. The Public Works Department is wonderful and you are the best idea man in the business.
Ron: Also we're cancelling all of your ongoing projects.
John: What? What about the Pawnee River dam?
Ron: Dam's dead. Have a nice day.
John: Where will all the water go?
Ron: Wherever it's headed now. The important thing is the dam is never happening and your dream has been crushed.
Chris: We're very sorry.
Ron: I am not. Good meeting.
Leslie: Positive is always better than negative. Barack Obama said "yes we can" and now he's President. Ben says "no we shouldn't" and now he's working for his girlfriend.
Bobby Newport: Hey, quick question. That little girl, from your video. Oh my God, she is so cute. Do you think you could talk to her and let her do an ad for me?
Leslie: That girl was me. As a 10 year old.
Bobby Newport: How'd you do that?